The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
-
- $49.99
-
- $49.99
Publisher Description
The go-to guide on how to market a creative organization, why it is important, and what techniques work.
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
More Books Like This
Professional Services Marketing
2013
The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
2015
Starting and Running a Business All-in-One for Dummies
2016
Winning the Professional Services Sale
2009
Merge
2011
Mastering Major Account Selling
2013