The Digital Marketing Handbook‪ ‬

By analyzing the discipline of getting Digital Marketing done, this book helped numerous of professionals to make the final leap to Digital Marketing success. Wesley Lyons reframes the empowering message for a Digital Marketing practice in which the old rules have been shattered and radical change is becoming routine. The Digital Marketing professional that executes well will have the confidence, speed and resources to move fast as new opportunities emerge. Digital Marketing competition will be fiercer, with professionals searching for any possible advantage in every area. And Digital Marketing professionals that execute well will be more attractive as partners and suppliers, and better prepared to adapt to new waves of Digital Marketing changes. Risk management is a top priority for every Digital Marketing leader, and every company will be looking for the edge in detecting new internal and external threats. Forget formulating a 'vision', then leaving others to carry it out: 'The Digital Marketing Handbook' gives you the tools to link together people, strategy and operations - the three core elements of every organization - and create Digital Marketing success based on dialogue, intellectual honesty and realism. With examples from the real world - including recent examples - 'The Digital Marketing Handbook' provides the realistic and hard-nosed approach to Digital Marketing success that could only come from authors as accomplished and insightful as successful Digital Marketing leaders. PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Digital Marketing goal.