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Publisher Description

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Business & Personal Finance
17 March
HarperCollins e-books
HarperCollins Australia Pty Limited

Customer Reviews

mlambie ,

The book I always overlooked at the store, but couldn't afford to NOT read

Without knowing the meaning behind the title (hint: it has nothing to do with the fallacies surrounding Ecstasy consumption) this book was always left on the shelf anytime I browsed the business section at a book store. In reality, I should have read this 8 years ago when I started my web software company. I'm just thankful that I've read it today, and not next week or next month.

If you operate a small business, or that opportunity is in your future, I strongly urge you to read this book.

Personally, as my business has grown, we've battled against formality under the guise that it would corrupt our culture. I now see that it will in fact be systems and practices that will instead allow is to retain this precious culture, and without them we will implode.

Whilst some of the sales tactics and scripts seem cheesy and insincere, I believe they were new and innovative in the 80s, when this book was first published. In 2011, potential customers are more "switched on" to marketing speak and sales promises, so whilst I will be taking guidance from the suggestions outlined, I will also be considering a modern customer's needs and attributes more closely when defining our company's marketing systems.

Now I just need to buy a copy of this book for my business partner.

Sally A Illingworth ,

The E Myth Revisited

Every small business owner needs to read this. Although I operate a small business within an established Franchise System, this book has provided me with the direction I've long been needing. I was the Technician. I will no longer be The Technician. I will apply these learnings to everything I do in business. Sound work.

Decky82 ,

Incredible mindset

This book has completely changed my view of becoming an entrepreneur. It examines how the standard approach to small business results in working in your business instead of on your business: being tactical instead of strategic. This book explains how to create systems that will turn your business into the product. I look forward to trying this new mindset to launch my business.

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