The Fool's Key to Unlocking Unlimited Sales

If you are a sales rep, who is barely closing any sales or you are a sales manager or entrepreneur whose sales team is not closing great volumes of sales, this is the book for you. This book was written to help you unlock your unlimited sales potential that has been locked for a long time.

You are closing limited or no sales because you are simply ignorant about the craft of sales. Attempting to increase your sales without proper training is like cutting a huge log of a tree with a blunt ax. The result is pain and delayed execution of the work. 

You or your sales force don't know how to identify the right prospects, walk them through the sales process from the prospecting stage to the closing stage. You simply don't know how to prospect, qualify the prospects to differentiate poor prospects from good prospects, persuasively present to the right qualified prospect, powerfully negotiate a deal that makes both parties win, use various closing techniques to close the deals easily and faster, and finally get referrals from the happy clients. 

You are experiencing locked sales revenue because you lack the necessary sales skills and core attributes that guarantee sales success, such as commitment, desire, positive outlook, and willingness to take responsibility. You and your sales force need to be organized, coordinated, and focused on a specific target. i.e. desired sales results.  

You may have read several sales books or taken sales training that has not helped you increase your sales volume and now you think this is another book like those you have read! No. This is not like the ones you have read. 

"The Fool's key to Unlocking unlimited sales" was designed to lead you to the transformation of your conduct (transform your skill set, attitude, and perception of sales), sales team behavioral transformation (enable cohesion of the sales team with sales processes and structures of the company, teamwork competency, and facilitate collective ambition of the team). The book will enable you to align your company's sales strategies with sales systems and structures. 

In writing this book, I strongly knew that what hinders sales personnel from closing enough deals is not entirely their sales skills but largely their mindset. The skillset of a salesperson accounts for only 20 percent of a salesperson's success, whereas mindset is responsible for a huge 80 percent. 

I knew that the sales skills learned in this book are of limited value if your mindset prevents you from executing what you have learned. Take an example of a salesperson who has been taught how to make a cold call, or has been taught the tactics to close a sale, if her mindset comes with a high need for approval from others, her fear of rejection will prevent her from putting her training into practice. In other words, she will fail to execute despite all the skills-based training she has had. This brings into question the value of skill-based sales training you have been investing heavily in. 

The book addresses mindset-related weaknesses I have witnessed in various teams I have led that have ranged from self-limiting beliefs such as, "our prices are too high" or "there's no point in calling on this prospect–they've been with our proposals for years," and so many mindset problems.  

Therefore, the book was written to not only improve your sales skills but also transform your mindset to attain the attributes that can facilitate the sales success you badly want such as commitment, desire, positive outlook, and willingness to take responsibility.