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Publisher Description

Why do we do develop habits? And how can we change them?

We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.

Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death.

The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything.

Habits aren't destiny. They’re science, one which can transform our businesses, our communities, and our lives.
'Plenty of business books that try to tap into the scientific world manage to distil complicated research into readable prose. But few take the next step and become essential manuals for business and living. The Power of Habit is an exception.' ANDREW HILL, FINANCIAL TIMES

Body, Mind & Spirit
5 April
Random House
The Random House Group Limited

Customer Reviews

Sar067 ,

A really interesting read!

I would recommend this book to anyone interested in understanding why people are the way they are and on a macro scale why societies and businesses do the things they do.

The case studies involved were remarkable page turners, researched and written in an engaging way. I couldn't put it down.

Matthew Felvus ,

A genuine page turner -fascinating from start to finish

I loved this book and spent every spare moment I had reading. The case studies tied the narrative together, really well written and so interesting. I can really recommend it.

Cheewahoz ,

Great read, many quotes

Found this book fascinating as a change expert - while ideas are not new, the storytelling urged me to read on to view the hypothesis from new angles. The pictures were cute. And there are so many quotes which I've highlighted to borrow. Thank you for your artful narration.

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