The Powers The Powers

The Powers

Ten Factors for Building an Exponentially More Powerful Brand

    • $10.99
    • $10.99

Publisher Description

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space.

Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.

GENRE
Business & Personal Finance
RELEASED
2018
4 September
LANGUAGE
EN
English
LENGTH
179
Pages
PUBLISHER
Morgan James Publishing
SELLER
OpenRoad Integrated Media, LLC
SIZE
2.3
MB

More Books Like This

Marketing for Tomorrow, Not Yesterday Marketing for Tomorrow, Not Yesterday
2015
THE CUP OF COFFEE ANALOGY THE CUP OF COFFEE ANALOGY
2022
Rockets and Rebels Rockets and Rebels
2021
Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling
2021
The Enchanted Brand The Enchanted Brand
2022
Growth Nuggets Growth Nuggets
2021