• $14.99

Publisher Description

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Business & Personal Finance
3 November
Penguin Books Ltd
Penguin Books Limited

Customer Reviews


Whatever you do lean into it

Are you looking for guidance or inspiration to start or complete a creative project? The Practice by Seth Godin is a great place to start. Take a break from your creative effort and read the Practice. It’s not about money, game or fortune. It’s about the importance of leaning into your work and getting the best and most out of your mind. This is not a how to or a self help book. It’s clarification of your own creative drive, your thoughts and the drive you hold to complete and ‘ship’ your work to where it belongs. To what you belong to. Godin articulates a simple message that what you do belongs to you. The critics and the naysayers are not part of your work. They play no role in the outcome. They simply were not who you were aiming for. Nothing is as good as your own creative effort. This applies to all creative disciplines and money, fame or fortune does not apply

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