Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow.
You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing.
This is the real stuff of work today.
In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.
Business is the ultimate team sport, or so say the Welches, he the former chairman and CEO of General Electric, and she the former editor of Harvard Business Review. Together, they attempt to offer the "best learn-it-today, apply-it-tomorrow techniques," though the result comes up short. They divide the book into three sections, addressing company operations and organization, team-building and leadership, and career management. Starting with a look at how companies should operate, they explain how to align "mission, behaviors, and consequences"; rebound from losses; and stimulate growth. They also explore ways to think about two potentially sticky areas marketing and finance and to deal with crises. The Welches' leadership theory centers on the soft side of being in charge namely, being truthful and building trust with subordinates. They also offer a career-assessment process called the Area of Destiny, in which you imagine your life as two superhighways, one for your passions and one for your skill set, and envision where these two highways intersect. It's rather cheesy, very oversimplified, and, unfortunately, typical of the book as a whole. Though there are a few nuggets of wisdom here to extract, readers will have to dig deep for them, and may not find it worth the effort.