Have you been spending more than ever on marketing, but feel like your customers are responding less?
Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail environment has changed, but you’re not sure how to respond?
Customers across all industries have changed dramatically in recent years, but many retailers have failed to connect with or
understand these new shoppers. Retailers who can’t empathise and respond to their new problems will be quickly left behind.
In this groundbreaking book about winning back the modern customer, Amy Roche describes the ‘experiments’ she performed in her own retail store.