The So What Strategy Revised Edition

So what? Where's this going? Why do I need to know this?
These are some of the most unnerving questions in business. How do you make sure you are not confronted with these questions? And how do you make sure business audiences actually hear what you have to say?
Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience – the CEO, the Board, peers – understands straight away?
In this practical book, Davina Stanley and Gerard Castles – communication strategists with decades of experience
working with everyone from graduates through to the C-suite – reveal their proven approach.