The Stats Revolution

Ted Hopkins' name is etched in the games pantheon of Grand Finals heroes. Then a bench-warming small forward for Carlton, Hopkins is forever remembered as the man who burst on to the MCG after half-time of the 1970 Grand Final and helped the Blues reel in the 44-point win over bitter rival Collingwood.

In 1995, Hopkins founded Champion Data, an independent sports statistics and analysis company. It has since become the official stats provider for the AFL, its clubs and most media outlets. Hopkins introduced a new language to the game with 'hard ball gets', 'inside-50' and 'clangers' now part of the AFL lexicon.

In The Stats Revolution is Hopkins personal story of the world of AFL football, a unique tale written by a unique man.