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Publisher Description

From the rule-breaking authors of international bestsellers Freakonomics and Superfreakonomics, this is the ultimate guide to how to Think Like a Freak

The Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have learned and turned it into a readable and practical toolkit for thinking differently - thinking, that is, like a Freak. Whether you are interested in the best way to improve your odds in penalty kicks, or in major global reforms, here is a blueprint for an entirely new way to solve problems.

Along the way, you'll learn how the techniques of a Japanese hot-dog-eating champion can help you, the reason an Australian doctor swallowed a batch of dangerous bacteria, why Nigerian e-mail scammers make a point of saying they're from Nigeria, and why Van Halen's demanding tour contract banning brown M&Ms was really a safety measure. You'll learn why sometimes it's best to put away your moral compass, and smarter to think like a child. You will be given a master class in incentives-because for better or worse, incentives rule our world. And you will learn to quit before you fail, because you can't solve tomorrow's problem if you aren't willing to abandon today's dud.

Levitt and Dubner see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing - and so much fun to read.

Business & Personal Finance
13 May
Penguin Books Ltd
Penguin Books Limited

Customer Reviews

Smallwavedave ,

Mind changer

If you have read the other Freakonomics books or listened to the podcast you would have seen most of the information in the book before. However you will not be disappointed and will still find something new.

I would love to give this book to all my bosses. The problem is that the ones that need it most wouldn't read it and those who need it least would.

NicholasLivermore ,


Good read and quite insightful examples but nothing new to any entrepreneur or ambitious small business owner.

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