Tips and Tools

This book is an essential guide for anyone intending to write effective case studies for educational purposes. The practical tips provided in this book would apply to case writers at all levels — benefiting not only the novice, but also more experienced case writers who are looking to improve the quality of their case writing.

The book covers all of the fundamental components of a case study, and provides tips on how to manage the common challenges encountered at each stage of writing. It also guides the reader on what makes a good case study, and best practices to ensure quality control. The book would not be complete without some tried and tested advice for writing a strong teaching note to accompany the case. Beyond the writing itself, it also provides an overview of possible avenues for case publication.

Contents: IntroductionSourcing the Case, and Types of CasesPlanning the CaseDesigning the CaseDeveloping the Components of the Case: Introduction, Body and ExhibitsPreparing the Teaching NoteGetting Ready for PublicationWhat are the Ingredients of a Great Case?Exhibits
Readership: Business school teachers and lecturers, education specialists and academics, education policy makers, and business school students.
Key Features:The author is well-known in this fieldProvides a strong combination of the theory as well as practice that goes toward writing an effective case studyProvides several examples and practical suggestions to explain and clarify each stepDetails conventions and best practices being followed by the top case writing institutes