Going from strength to strength, this year’s ‘Marketing Management Book of the Year’ is more than 270 pages covering the hot topics and issues of marketing, media and advertising. It is a must read for any marketer grappling with the fast-paced environment of today’s marketing. This is the fourth year that TrinityP3 has published the ‘Top 50 Marketing Management Posts’ and 2016 is proof the issues of marketing management continue to grow in popularity and prominence amongst the marketing, procurement and the advertising industry.
Covering a wide range of hot marketing topics from media transparency and digital marketing to advertising roster management, marketing procurement, optimised production and everything in between.
All the contributors are subject matter experts with more than 10 years industry experience, giving practical insight into the complex world of marketing.