'Developing a great brand can make you a fortune. This powerful book tells you exactly how to do it. Follow Michael's wise advice and grow the business of your dreams.'
Siimon Reynolds, Mentor to Entrepreneurs
If you want to dramatically increase your business income, then this is the book for you. True Brand Toolkit is an inspiring and practical workbook with real world case studies from a diverse range of industries and clear, achievable steps to help you win more business.
Whether you’re a micro business, small to medium sized business owner or independent professional, you’re kept firmly on-track as you’re given a powerful sales and marketing plan you can put into action immediately and watch your income reach new heights.
Discover how to:
• Grow your brand awareness to increase your client loyalty
• Identify the beliefs that may hold you back from building the business you truly want
• Adopt a winning mindset and back it with action to make more sales
• Know your target market: why they buy from you and how to keep them coming back
• Create your own sales and marketing plan to put into action daily, weekly, monthly
• Choose the social media channels that work for your business and only spend 30 minutes a day to make them produce measurable results
‘Michael Neaylon understands the power of story-telling in the world of business. His no-nonsense approach to creating an effective brand is a must for small businesses who want an edge over their competitors. Highly recommended.’
Valerie Khoo, small business commentator and founder of the multi-award-winning Sydney Writers' Centre