Xerox (Hong Kong): Sales Activity Management Process (B‪)‬

Xerox (Hong Kong) had implemented two IT projects. Critical Business Information was being rolled out by the sales and marketing department for sales activity management. While the director of office systems operations was encouraged by the improvement in the quality of information and its usefulness in planning and reporting sales activities, he also realized that significant effort would be required for Xerox (Hong Kong) to fully embrace the digital management system. This is a follow-up to Xerox (Hong Kong): Sales Activity Management Process (A), case 9A99E015.