The BUILD Framework®: Strategies for Crisis Readiness & Management (Unabridged‪)‬

Take the crisis out of management.

What is your first response when faced with a crisis? Do you get overwhelmed? Does it prevent you from focusing on your personal and professional goals and responsibilities? Does it consume too much of your focus and energy?

The BUILD Framework®: Strategies for Crisis Readiness & Management does not prevent crises from happening. In most cases, the occurrences are unforeseeable and beyond our control. But how we respond is well within our control.

Simply put, this book puts you in a position to proactively be prepared for any personal or professional challenges by teaching you how to:

Avoid the typical emotional paralysis that accompanies a crisis.
Reframe your perspective to turn anxiety into opportunity.
Foster the specific tools necessary to put you and your business in a position to persevere.


A crisis should not be a time of stress or uncertainty. It should be an opportunity for you to apply the process you have put in place to conquer any challenge. This book is here to help you understand and implement that framework.