Walt Disney's Way: How to Build a Better Business Using the Magical Marketing Strategies of Walt Disney (Unabridged‪)‬

Seventeen success secrets for entrepreneurs and small-business owners....

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way.

You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again. As Walt himself said, "Do what you do so well, that your guests keep coming back, and bring their friends."

You’ll find this book easy to listen to, eye-opening, exciting, and fun to implement...and that’s just the beginning.  

Praise for Walt Disney’s Way:

“A completely new, fresh, and fascinating insight into how Walt Disney’s approach to business can benefit any business owner and increase their sales and profitability.” (Dave Dee, influence and persuasion speaker)

"I've known Andrew Lock for over a decade. When it comes to marketing, he was clearly inspired by Walt Disney, and finally this book delivers those tactical strategies on how to infuse the "magic" of Disney into your business. Read it today!" (Ryan Lee, founder of Rewind)

“Most Disney books ignore the thoughtful, deliberate marketing strategies that makes customers flock from around the world, pay premium prices for food, drink, and accommodations so they can spend their vacations standing in queues, and love it. Whatever product you offer, this book reveals how you can implement Disney’s secrets to generate more new customers, get your customers to pay you premium prices even if there are low-priced options readily available, and love you so much they can’t stop telling their friends about you. Walt Disney’s Way should be a textbook for university marketing classes.” (Robert Skrob, member retention specialist)