Apple
Store
Mac
iPad
iPhone
Watch
AirPods
TV & Maison
Divertissements
Accessoires
Assistance
0
+
Apple Books
Preview
Local Nav Open Menu
Local Nav Close Menu
Top Books
Top Audiobooks
Christoph Burmann
Books
Marketing
2014
Marketing
2023
Identity-Based Brand Management
2023
Identitätsbasierte Markenführung
2021
Marketing
2018
Identitätsbasierte Markenführung
2018