Sport Marketing Quarterly

Sportscape Factors Influencing Spectator Attendance and Satisfaction at a Professional Golf Association Tournament (Case Study) (Case Study)

Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior (Fan Behavior) (Report)

In Pursuit of Satisfaction and Fortification: Stakeholder Perceptions of NCAAA Wrestling Rules and Regulations (Sport Consumption) (Report)

Minor League Baseball: Exploring the Growing Interest in Outsourced Sport Marketing (Sport Marketing) (Report)

Protecting the House of Under Armour (Case Study)

To Catch a Tiger Or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands (Endorsement) (Report)