Market Segmentation Analysis
Sara Dolnicar, Bettina Grün & Friedrich Leisch
Enterprise Governance of Information Technology
Steven De Haes & Wim Van Grembergen
Global Manufacturing Management
Thomas Friedli, Gisela Lanza & Dominik Remling
A Holistic Approach to Process Optimisation
Martin Hofmann
The New Luxury Experience
Wided BATAT
Implementing Integrated Business Planning
Robert Kepczynski, Alecsandra Dimofte, Raghav Jandhyala, Ganesh Sankaran & Andrew Boyle
Competitive Advantage of Customer Centricity
Sathit Parniangtong
The Product Manager's Toolkit®
Gabriel Steinhardt
Conflict Management
Stephan Proksch
Wine Positioning
Pierre Mora