Consumer Behaviour Consumer Behaviour

Consumer Behaviour

Perspectives, Findings and Explanations

John O'Shaughnessy
    • 48,99 €
    • 48,99 €

Publisher Description

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

GENRE
Business & Personal Finance
RELEASED
2012
4 December
LANGUAGE
EN
English
LENGTH
536
Pages
PUBLISHER
Bloomsbury Academic
SIZE
2.5
MB

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