Hawaii Superferry: Is the Speed the Most Important Factor in Moving Cargo?(Report‪)‬

Abstract The Hawaii Superferry's entrance into the Hawaiian interisland transportation industry (i.e., freight and passenger) could mark a dramatic change in Hawaii trade. The Hawaii Superferry is expected to provide fast ferry service between the major Hawaiian Islands allowing for same-day service of goods and services. This expected change may cause shippers, state and federal agencies, service organizations, and small businesses to reevaluate their logistical plans. However, in terms of the Hawaii Superferry ' s success, the importance of speed is limited by a number of other specific circumstances, in particular, characteristics such as reliability, frequency, cost, and customer needs.