Hooked
How to Build Habit-Forming Products
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5.0 • 1 Rating
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- 10,99 €
Publisher Description
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE
Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?
In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.
Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.
‘Hooked changed my life. It’s essential reading for anyone who wants to better understand their actions and habits’
Steven Bartlett, Diary of a CEO
‘Nir Eyal taught Silicon Valley how to design behaviour — and then reminded us to use that power responsibly;
Mark Manson, Solved Podcast
‘Our challenges go beyond technology; they stem from the internal discomfort that Nir Eyal’s work helps us understand’
Ali Abdaal, Deep Dive Podcast
‘In Hooked, Nir Eyal shows the fine line between persuasion and coercion — and why ethical design matters more than ever’
Jim O’Shaughnessy, Infinite Loops Podcast
PUBLISHERS WEEKLY
Successful product developers don't quit once they've got a prototype in hand, says startup founder and tech journalist Eyal. In fact, he thinks that the most important, and the trickiest, part of the process is figuring out how to make your product indispensable to users. While getting his M.B.A., he became fascinated with the question of how successful tech companies managed to accomplish this goal. Eyal's answer? Don't rely on pricey marketing; link your service to your customers' emotions and daily lives. The two most important factors in getting them "hooked" on a product are the frequency with which they use it and its perceived utility. Eyal aims to simplify this task through the "Hook Model," consisting of internal and external triggers, action, variable reward, and investment. He names companies that have done it right, from household names like Snapchat and Pinterest to lesser-known examples like the Bible App. Eyal's ideas are good, but his real impact comes from his relentless enthusiasm. Also worthwhile is his caution about maintaining ethical practices even while getting customers "hooked." With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn't live without.
