Just Do It! Could We All Have the Same Level of Success As Nike? Could Our Patients? I Say Yes!(Chair's CORNER) Just Do It! Could We All Have the Same Level of Success As Nike? Could Our Patients? I Say Yes!(Chair's CORNER)

Just Do It! Could We All Have the Same Level of Success As Nike? Could Our Patients? I Say Yes!(Chair's CORNER‪)‬

Annals of the American Psychotherapy Association 2011, Summer, 14, 2

Annals of the American Psychotherapy Association
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Publisher Description

[ILLUSTRATION OMITTED] There is more to the Nike Swoosh than anyone might ever imagine. According to Nike company lore, one of the most famous and easily recognized slogans in advertising history was coined at a 1988 meeting of Nike's ad agency, Wieden & Kennedy, and a group of Nike employees. Dan Weiden, speaking admiringly of Nike's can-do attitude, reportedly said, "You Nike guys, you just do it." The rest, as they say, is (advertising) history.

GENRE
Health & Well-Being
RELEASED
2011
22 June
LANGUAGE
EN
English
LENGTH
9
Pages
PUBLISHER
American Psychotherapy Association
SIZE
371.4
KB

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