Let's Talk About Employer Branding
Reference Book for Employer Branding & Culture Design
Publisher Description
Brand is a roof that combines the values of making people’s life better, of carefully done research development, of aiming to offer stakeholders a better life and benefit than the others and doing this, of developing credible community strategies, of contributing to development of the community and promising to do all this sustainably.
All branding strategies should strive to raise and expand the bar because as technology develops, so people’s needs change.
As said in an African proverb, “When The Music Changes So Does The Dance”.
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