Marissa Mayer and the Fight to Save Yahoo!
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- 3,99 €
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- 3,99 €
Publisher Description
From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo's work culture, people are obsessed with, and polarised by, Marissa Mayer's every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can't hold eye contact in one-on-ones, and a geek who is Oscar de la Renta's best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story.
Back in the 1990s, Yahoo was the internet. It was also a $120 billion company. But just as quickly as it became the world's most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo's history for the first time, getting inside the board room as executives make genius calls and massive blunders.
Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011. He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them. Without Loeb's initiative, Marissa Mayer would never have been given her chance to save the company. This book tells the tale of how Dan Loeb spotted the real problem inside Yahoo - its awful board - and tore it apart, getting two CEOs fired in the process.
When Marissa Mayer first started at Yahoo in 2012, the car parks would empty every week by 4.00 p.m. on Thursday. Over the next two years she made plenty of mistakes, but she learned from them. Now Yahoo's culture is vibrant and users are coming back. In Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson also explores what may be the internet's first real turnaround.
PUBLISHERS WEEKLY
Faced by the Google behemoth and by a growing identity crisis, Yahoo was foundering - and then they hired Marissa Mayer. "Yahoo's celebrity, superhero, savior CEO had arrived." Drawing from interviews with over a hundred sources, journalist Carlson tells the story of a woman "fascinating for her contradictions," who started her tenure at the company with a bang only to be taken to task by her employees en masse at a company-wide meeting in November 2013. She had inherited a mess from former CEO Carol Bartz, which she handled deftly and to widespread applause - particularly for her decision to reverse a mass layoff. So how did her team lose so much faith? Beginning with Mayer's introverted, focused, highly ambitious nature and the start of her career as a Google intern in 1999, Carlson draws a compelling picture of an ambitious engineer uncomfortable in the spotlight, but determined to excel. The narrative has the pace and pop of an expos , and readers will find themselves both rooting for and against this complicated leader, whose confident, self-promoting behavior, Carlson points out, is not considered unusual for an executive assuming that said executive is a man. Exciting and informative, and necessary reading for Silicon Valley junkies.