Mind over Money
The Psychology of Money and How to Use It Better
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- 9,99 €
Publisher Description
The acclaimed author of Time Warped tackles the very latest research in the fields of neuroscience, psychology, and biology to provide a fresh, fascinating, and thought-provoking look at our relationship with money—perfect for fans of Dan Ariely and Freakonomics.
We know we need money and we often want more of it, but we don’t always think about the way it affects our minds and our emotions, skews our perceptions and even changes the way we behave.
Award-winning BBC Radio 4 host Claudia Hammond delves into the surprising psychology of money to show us that our relationship with the stuff is more complex than we might think. Drawing on the latest research in psychology, neuroscience and behavioural economics, she draws an anatomy of the power it holds over us. She also reveals some simple and effective tricks that will help you use and save money better—from how being grumpy can stop you getting ripped off to why you should opt for the more expensive pain relief and why you should never offer to pay your friends for favours.
An eye-opening and entertaining investigation into the power money holds over us, Mind over Money will change the way you view the cash in your wallet and the figures in your bank account forever.
Mind over Money is an invaluable resource for anyone fascinated by the dynamics of money and for those wishing to learn how to maximize its power and greatest benefit.
This eye-opening book unpacks the surprising science of our financial lives, revealing:
The Psychology of Money: Why our brains react to money like a drug, and how that internal wiring shapes our constant desire for more.Behavioral Economics in Action: The surprising reasons you feel the pain of a small loss so much more than the joy of a big gain, and how to counteract that instinct.Counterintuitive Money Management: Simple, effective tricks to help you save more—including why being grumpy can actually stop you from being ripped off.The Hidden Science of Price: Why you should sometimes opt for the more expensive pain relief and how price tags physically change what you experience.
PUBLISHERS WEEKLY
BBC radio host Hammond (Time Warped) writes, "Psychology shows that although sometimes we appear to make irrational choices about our money, in the longer term those decisions can turn out to be quite sensible." That may be true, but the argument isn't much helped by Hammond's concise summaries of numerous by her count, 263 psychological experiments researchers have conducted to learn how money changes our thoughts, feelings, and actions. What's missing is a clear rationale for including consumer-focused insights into such subjects as pricing, attitudes toward poverty, and saving side by side with advice for charity fund-raisers and an analysis of compensation schemes for London financiers. Instead of actionable advice, Hammond offers 32 tips such as "Don't choose the same lottery numbers every week or you will never be able to stop playing" and "When you go to a restaurant with a group of friends, don't agree to sharing the bill equally until everyone has ordered." Britishisms such as "loo rolls" and examples that use British pounds and euros rather than U.S. dollars may put off some American readers of this U.K. import.
