Own You Game

Own Your Game: The NIL Playbook for Student-Athletes is the essential guide for high school and college athletes navigating the new era of Name, Image, and Likeness (NIL). Written by licensed NIL agent and founder of LEM Sports Management, Malcom Lane, this playbook delivers real-world strategies, expert insights, and actionable steps to help student-athletes build a personal brand, secure partnerships, and stay in the game—on and off the field.

From understanding the rules of NIL to monetizing your social media and managing your money like a pro, Own Your Game breaks down each chapter in a way that’s both powerful and easy to follow. Whether you're just starting your athletic journey or already attracting attention from brands, this book will show you how to play smart, build your business, and protect your future.

🔑 What You’ll Learn:
How to legally navigate NIL rules and protect your eligibility
How to craft a brand that attracts sponsors and followers
Tools for negotiating deals and setting your value
Financial tips for taxes, savings, and investing
How to manage your time, build your legacy, and transition after college
Bonus features include: chapter worksheets, key term glossaries, athlete spotlights, and visual infographics to help you execute each strategy step by step.

📣 Your name, image, and likeness are powerful. This is your playbook to own them.