QPC
Quality of Purchase Connection
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- 12,99 €
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- 12,99 €
Publisher Description
By incorporating long-term considerations into the consumer decision-making process, design can elicit and reinforce purchasing patterns based on a high standard of quality in both products and business practices. The revival of a "culture of quality" - as opposed to the current emphasis on low prices - can improve personal spending habits, as well as conditions in the local economy and the environment.