The Art of Influence
Persuading Others Begins With You
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- 3,99 €
Publisher Description
From Chris Widener, the author of the breakout bestseller The Angel Inside, comes an inspiring new parable on the power of influence.
The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener’s inspiring story reveals, it’s not something you "do" to other people but rather something that starts with how you shape and transform your own life. Forget about manipulation and slick fast-talking; The Art of Influence teaches that your ability to influence others begins from within.
PUBLISHERS WEEKLY
Widener (The Angel Inside) turns conventional wisdom on its ear in this diminutive but powerful tale that argues that business success does not derive from prestigious degrees but from the careful cultivation of personal integrity and a commitment to excellence. The author couches his teachings in an inviting story of Marcus Drake, a brash up-and-comer with a newly minted M.B.A. and lofty career aspirations, who spends a weekend with one of the world's richest and most powerful businessmen, Bobby Gold. Zooming from deal to deal in chauffeured limos and hobnobbing with sports luminaries, the young man is starstruck and intimidated by the entrepreneur's clout and wealth, which he assumes are the result of aggressive deal making and profit-taking. In the course of a few days, however, Drake's eyes are opened to Gold's Four Rules of Influence, which reveal the difference between the "science of business" and the art of true influence. This slim allegory, with its archetypal characters, packs a far greater wallop of wisdom through its spare and modern-day prose than many ponderous and prescriptive business and leadership books do in far more pages.
