The Average Advantage

"The Average Advantage – Escaping the exhausting trap of being exceptional" is a counter-cultural manifesto for the median. We live in a "winner-takes-all" society that tells us being average is a failure. This book uses statistics and psychology to argue that aiming for the middle of the bell curve is actually the healthiest and most sustainable strategy for a happy life.



Psychologist Ben Foster explains the "Red Queen Effect"—running faster just to stay in place. He shows that the obsession with being "special" or in the top 1% creates chronic anxiety and narcissism. The book reclaims the word "mediocre" (from the Latin mediocris, meaning "halfway up the mountain") as a position of stability and perspective, not failure.



"The Average Advantage" teaches readers to find dignity in being ordinary. It argues that by releasing the pressure to be a superstar, we free up energy for relationships, hobbies, and genuine curiosity, leading paradoxically to a better life than those chasing the peak.