The Multiple Brand Personalities of David Beckham: A Case Study of the Beckham Brand (Case Study) (Case Study) The Multiple Brand Personalities of David Beckham: A Case Study of the Beckham Brand (Case Study) (Case Study)

The Multiple Brand Personalities of David Beckham: A Case Study of the Beckham Brand (Case Study) (Case Study‪)‬

Sport Marketing Quarterly 2009, Sept, 18, 3

Sport Marketing Quarterly
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Publisher Description

The Rise, Fall, and Re-Ascension of Brand Beckham The career of David Beckham, celebrity soccer player, has had its highs and lows. But through it all, one thing has remained constant, David Beckham has rarely ventured out of the media or the public eye. For a decade, from his 1995 debut for Manchester United, his career went from strength to strength, his on-field brilliance matched only by his soaring marketing appeal in a sport that massively commercialized in the 1990s (Cashmore & Parker, 2003).

GENRE
Sports & Outdoors
RELEASED
2009
1 September
LANGUAGE
EN
English
LENGTH
25
Pages
PUBLISHER
Fitness Information Technology Inc.
SIZE
263.8
KB

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