Writing to Reach Today's Audiences on Paper or the Web

Writing to reach people today means you have to unlearn many of the things you did when you were writing in school. In that setting you wrote for your teacher, you padded things (to get to the required number of words), you used big words to impress.That may have worked for your teacher, but it doesn't work today either on paper or on the web. People today are very busy, but that doesn't mean you quit writing materials with significant content for them.This book, which is a collection of 36 pages of Yvon Prehn's most helpful articles on writing will enable you to write visually, write in levels, and write with a tone that will accomplish the message goals of your church or ministry. The advice in the book works for both paper or web-based communications.