College Male Students' Cultural Value Identity in the New Media World (Report‪)‬

Introduction With the increasing popularity of the Internet, new media has become a convenient and dynamic mode of communication that provides individuals with a potentially more global reach. In China, college students, the group who widely has access to new media, are undoubtedly exposed to websites on a regular basis. College students will be tomorrow's middle class, and their cultural value identity will be predictor of Chinese main cultural value. For decades, many scholars have studied college students' cultural values by both quantitative and qualitative approaches. In this new media world, value, the deep-rooted core of the culture, is shifting due to the impact of new media, especially the Internet.