Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company
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- 30,99 лв.
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- 30,99 лв.
Publisher Description
Seize and expand the competitive edge with a smart, well-managed culture “renovation”
Most business leaders understand the power of a dynamic, positive culture—but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to “transform” a new culture from the ground up, leaders need to instead spearhead a culture renovation. It’s all about keeping what works, changing what needs to be changed, and ensuring proper care and maintenance—much like refurbishing and living in a beautiful historic home and improving its overall value.
In Culture Renovation, the head of the world’s leading HR research firm—the Institute for Corporate Productivity (i4cp)—Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world’s top companies. You’ll find everything you need to rebuild your corporate culture with care and expertise, including:
Three phases and detailed action steps for architecting the change you want to see
Practical insights and examples from T-Mobile, Microsoft, 3M, and other top companies
The traits of a healthy corporate culture
Proven talent practices to maintain your new culture for long-term success
Oakes identifies 18 proven leadership actions for turning any culture into an agile, resilient, and innovative high-performance organization. You’ll learn how to best understand the culture in place today and set a new cultural path for decades to come; develop a co-creation mindset; identify influencers and blockers; ferret out skeptics and non-believers; measure, monitor, and report progress; and implement “next practices” in talent strategies to sustain the renovation.
Culture Renovation delivers everything you need to plan, build, and maintain a corporate culture that drives profits, growth, and business sustainability now and well into the future.
PUBLISHERS WEEKLY
Oakes, the CEO of an HR research firm, stresses the importance of a healthy work culture in his empowering debut. He lays out an 18-step "culture change blueprint" for companies to transform their workplace and in so doing cultivate "an engaged workforce, better execution, resiliency in the face of challenges, and more loyal customers." Oakes sorts his lessons into three categories: the "plan" phase includes listening to employees no matter how difficult it might be; identifying influencers, energizers, and blockers among staff; and determining how progress will be measured, monitored, and reported. The "build" phase offers advice on communicating clearly about impending change, weeding out naysayers, and providing training on the desired behaviors. The "maintain" phase ensures that employee onboarding is about relationships, not red tape, and being "aware of what is being said about their employer brand externally." Oakes also advises on the importance of having a company purpose statement and gives guidelines to consider when forming one, such as that it should be applicable to small and large initiatives and evoke emotions. Along the way, Oakes successfully presents countless case studies that clarify his advice (such as Yankee Candle's "company story" and WD-40's brand purpose). Business leaders will want to check out this smart, savvy guide.
