Factors for Attracting Baby Boomers and Millennials to Downtown Living: Implications for Revitalizing Guam's Downtown Hagatna‪.‬

INTRODUCTION In 2006, it was estimated that members of the American Millennial generation between 20 and 29 years old would grow to 44 million by 2015. It was also estimated that the members of the Baby Boomer generation between the ages of 50 and 59 years would reach 44 million by the same year. This changing population distribution has already affected market trends. For the Baby Boomers, we will see more empty nesters moving towards dense urban centers seeking community and entertainment. For Millennials, a generation that has exponentially grown in its social consciousness in sync with technology, we will see a desire for mixed-use living that is convenient and accessible to work and play. Both generations are more environmentally conscious than their forefathers Henry Ford and the like who envisioned an infinite amount of space and gasoline, where every American would have room to sprawl out. These two groups, young professionals and empty nesters, are the primary driving force behind a phenomenon that could be coined "reurbanization."