Google Analytics 4 - From Zero to Expertise: The Ultimate Guide to Digital Marketing - Certification

Google Analytics 4 marks a new chapter in the evolution of data analytics in the digital world. In this book, we take an in-depth look at the features of the new GA4 panel by first exploring the foundational principles of Google Analytics. We examine, step by step, all the reports of this next-generation platform, which sets itself apart from its predecessor, in clear and straightforward language, supported by visuals and graphics.

For those looking to enhance their digital marketing strategies, this book delves into integrations with tools such as Ads, GTM, remarketing strategies, and customized methods. We also provide real case studies to bridge the gap between theory and practice.

Additionally, this book offers comprehensive guidance and tips to prepare for the Google Analytics Certification exam. It brings together essential insights to help professionals unlock the full potential of GA4 and stand out in the industry.

This is the ultimate guide for anyone shaping the future of digital marketing! Embark on this journey to stay ahead in the world of data analytics with GA4.