Identifying Effective Promotion Strategies for Small Retail Business in the State of Nevada

Small businesses are the backbone of any economy. Although big transnational

firms are associated with economies of scale, efficiencies, prestige and good

payscales, it is the small firms that are the largest employers in terms of numbers, and

are known for their flexibility and responsiveness in meeting consumer demands.

This research focuses on seeking out promotional strategies that can help small

businesses in Nevada which is a hub for small businesses in America. In order to find

suitable strategies that can enable small businesses to compete in an industry that has

come to be dominated by big firms, a multiple case study method has been used.

The multiple case study method has helped to determine useful strategies that

small firms can use in competing in the retail industry, an industry that has come to be

dominated by the big players. An in-depth study, of multiple cases that are focused

on the state of Nevada has yielded that small businesses face many issues that

are in-house that need to be resolved before the businesses embark on a journey to

market themselves better