Mirror Neuron Networks: Implications for Modeling and Consumer Behavior Strategies‪.‬

ABSTRACT This is a conceptual study which looks at the anatomical processes involved in modeling and consumer learning, otherwise known as mirror neurons. These mirror neurons allow the consumer to learn vicariously in a passive environment, which is an ideal scenario as it represents most situations in which the consumer is exposed to a marketing message. The concept of mirror neurons is relatively new even from a Psycho-behavioral analysis point of view, and it is a very new concept for Marketing and Consumer Behavior. Yet, it seems to provide a very tangible explanation which supports general marketing theory as to the process and results of modeling behavior. The concept of mirror neurons also has implications for the development and refinement of a variety of marketing strategies.