THE TASTE DOES NOT RECEDE
How Luxury Management Intelligence teaches businesses from different segments to differentiate themselves, raise consumption patterns, arouse emotions, generate desire and stay relevant over time
-
- 18,99 лв.
-
- 18,99 лв.
Publisher Description
Carlos Ferreirinha was the youngest president of LVMH in the world and led the marketing for other major brands before founding his own company, MCF Consultoria, in 2001.
Regarded as the biggest reference in the Luxury and Premium activity in Brazil and Latin America, he uses success stories (and obstacles) from the global Luxury industry to explain how and why entrepreneurs could draw inspiration from Luxury Management Intelligence to improve, correct, and adjust the course of their businesses, regardless of the target audience for their products and services.
For Ferreirinha, Luxury is a business school. And the longevity of major brands worldwide is the greatest proof that the lessons applied by such companies are successful. Ferreirinha's methodology and his team at MCF Consultoria consist of bringing these ideas into the daily life of any organization.
