Bad Influence

You used to see a doctor. Now you go online.
SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE

'Your definitive guide to separating medical facts from online fiction.' Adam Kay, author of This is Going to Hurt

'This superb book is an essential guide to the wild world of internet health.' Chris van Tulleken, author of Ultra-Processed People

Need to focus? Want to lose weight? Build muscle? Get pregnant? Advice is just a click away.

With GP appointments increasingly hard to access and treatment often slow to follow, influencers have stepped in to fill a very real gap, offering empathy, advice and solutions to the health questions we can’t afford to ignore.

Exploring the transformation of a healthcare landscape driven by algorithm, Dr Deborah Cohen reveals the truth behind Ozempic influencers, AI-powered diagnoses, ‘preventative’ screening and Instagram’s favourite wearable tech.

Bad Influence is about the commodification of health in an age of anxiety and why it’s so difficult to distinguish medicine from marketing.

'In a world where online medical opinions are fast and often dodgy, this is the perfect antidote.' Prof. Kevin Fong