Innovation Generation
How to Produce Creative and Useful Scientific Ideas
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- USD 31.99
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- USD 31.99
Descripción editorial
Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, the book shows how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.
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"Innovation, defined as creativity with a purpose, is widely considered to be the engine of scientific progress," writes Ness, Dean of the University of Texas School of Public Health. With this book, Ness hopes to explain both the "frames" that keep creative thinking from happening, and the rigorous, engaging methods that can be used to break out of those frames. There's nothing here that's remarkably innovative Ness directly references Malcolm Gladwell's The Tipping Point and Blink but her ideas about creating new ways of thinking are accessibly explained and inspiring, including chapters on group intelligence and overcoming bias. A section on the "Stodginess of Science" will be of particular interest to the scientifically minded who feel frustrated with the slow pace of innovation within the field. Ness explains the reasons behind the reticence, and offers means to overcome it. While her writing is focused on scientific innovation, there's enough here that's applicable to other fields to make it worth a read for anyone interested in breaking out of their habitual mindset and cultivating innovative thinking. Illus.