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Descripción de editorial
Finally – A Networking Book for Introverts!
The sequel to Pollard’s international bestseller The Introvert’s Edge: How the Quiet and Shy Can Outsell Anyone, selected by BookAuthority as the #2 “Best Introvert Book of All Time” and listed by HubSpot as one of the “Most Highly-Rated Sales Books of All Time.”
Introverts across the world have been sold a lie: One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab.” This is nonsense. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all.
The truth is, introverts make the best networkers . . . when armed with a plan that lets them be their authentic selves.
Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
In this paradigm-shifting book, you’ll discover how to:
Overcome your fear and discomfort when networkingTurn networking into a repeatable systemLeverage your innate introverted strengthsTarget and connect with top influencersLeverage the power of virtual and social networking
Whether you’re a small business owner struggling to make a living or a professional who’s hit a career plateau, The Introvert’s Edge to Networking is your path to a higher income and a rolodex of powerful connections.
Introverts can succesfully network and create authentic connections by embracing their strengths, advises business consultant Pollard (The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone) in this refreshing guide. Too much of standard networking is "transactional" he notes, and can feel "inauthentic and even sleezy." As a remedy, he recommends introverts focus on "strategic networking," a tightly scripted process of planning, listening, and reframing conversations. Pollard urges readers to "channel your superpower" and make connections in ways suited to their personality, namely "harnessing introverted strength of preparation." He walks readers through picking their targets, telling stories rather than hard-selling, using their passions to determine a niche, and creating their "Unified Message" (a two-to-three-word phrase to set off a conversation, as with a personal trainer who chooses to be called a "Strength Architect"). Planning and scripting are key, he stresses; it's important to do 90% of the work before getting in the room, which will land as welcome advice for those who feel lost for words after a handshake. Pollard's energetic, encouraging advice will give introverts the boost they need to make connections.