Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
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4.0 • 2 Ratings
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- $9.99
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- $9.99
Publisher Description
You need a name to start a business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name. It’s the cornerstone of your brand. When you choose a name, you choose the story you want to share. Your name sets expectations. It shapes your brand’s personality and the relationship it will form with everyone it touches. Getting it right is essential!Brand New Name shows you how to unlock your creative genius to name, or re-name, anything. The process is simple, strategic, and anyone can do it.
Customer Reviews
It’s a long magazine article
The concept of the book is solid and offers a lot of value. However, the author tends to be quite repetitive, both in their explanations and in describing the experiment. It felt as though I was listening to someone who enjoys talking endlessly, often circling around the point instead of getting straight to it. I did appreciate the references to various businesses and the thought process behind naming them, but the repetition made the reading experience tedious. By the end, I ended up skipping a few sections because of this.