The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
APPLE BOOKS REVIEW
The best leaders have a very clear understanding of why they do what they do. That’s the thrust behind Simon Sinek’s theory of effective leadership. Stemming from his viral 2009 TED Talk, Sinek makes his point—that by building a career around what we’re already passionate about, we inspire others to embrace that passion—by using real-world examples like Walt Disney and Southwest Airlines’ Herb Kelleher. The end result is a handy leadership training that feels more colorful and fun than a typical business-school read.
Customer ReviewsSee All
I am in page 110 so far really informative and interesting
So repetitive I can’t finish it
This is the most poorly written book I think I’ve ever read. He repeats the same examples, ideas, and even exact sentences over and over and over and over and over. Save your time. Listen to the TED talk.
Repetitive, but Foundational
Look, this book is repetitive. It feels like Simon repeats the same phrase in every section of the book. However, this book made me reflect on the way that I approach my daily life. In business, in leadership, and in relationship building. And I believe that the repetition brings me back to remember why I even picked up the book in the first place. To find the inspiration to think differently. This book did that for me.