Turn Eye Appeal into Buy Appeal
How to Easily Transform Your Marketing Pieces into Dazzling, Persuasive Sales Tools!
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5.0 • 5 Ratings
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- $9.99
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- $9.99
Publisher Description
This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has:
* Over 200 full-color illustrations * Nearly 200 hyperlinks that help you find subjects fast * Details appreciated by people with tight deadlines * Hundreds of techniques to reinforce your strategies * Tips for writing persuasive copy that “hooks” customers. The book is organized in 11 sections: * Good Marketing Requires Good Design * Make Visual Elements Memorable * Writing Persuasive Content and Making it Flow * The Best Typography for Design and Readability * Laying Out Your Pages with Style * Design Solutions for Specific Projects * Working with Digital Imagery * The Role of Color in Your Design * Getting Graphics Files Ready to Print * Answers to Your Printing Questions * Resources
Customer Reviews
Crucial resource!
Karen Saunders provides an amazing resource for effective marketing. The process of writing great copy and implementing visual appeal is concisely presented in a user-friendly, well organized manner. Creativity is important in marketing my small business but insight into how the message reads is vital. I have learned valuable details from "Turning Eye Appeal Into Buy Appeal". I am now more capable of producing professional quality marketing materials using better color and text to help emphasize my branding. This book even solves the mystery of which paper is best to use!
Cornerstone Virtual Assistance
As a virtual assistant, I continually conduct research on resources and programs that may assist my clients with their business needs. Creating brochures, flyers, and Speaker One sheets are some of the projects clients request I create for them. Karen's book, Turn Eye Appeal Into Buy Appeal, provides valuable insights and tips into developing these and other marketing materials to ensure that the message you want customers to receive is being reflected in those materials. Turn Eye Appeal Into Buy Appeal had also provided me with a great foundation for learning about aspects of creating books including font size and style, layout, cover design, and book binding options which allows me to readily support my clients who are authors and self-publish. I appreciate the way Karen presents information in the book which allows readers to develop a comfort level with graphic design and marketing principles. This is a must-have book for all entrepreneurs, small business owners and virtual assistants!
Great book for the non-designer
This is an excellent primer on how to make eye-catching and effective marketing materials. It takes a practical approach to help small business owners look like a pro. Projects include designing business cards, logos, brochures and marketing materials. The section on creating a brand really helps unify your message and look.
The author guides you through the design process, including layout, color, fonts & photos - even how to prepare files for duplication at a local printer.
I've already utilized these tips in my small IT business. We used to have more work than we knew what to do with. But in today's economy, many are out there looking for work. There's no substitute for valuable products and services, but like it or not, your business card, brochures and "brand" are often the first thing people see.
Perfect book for adding "buy appeal" in these challenging times.