Beauty Entrepreneurs

All around the world every day, there are men and women creating new ideas and new products for the beauty category of commerce. They are creating new ways to make our skin more beautiful, our hair more lustrous, our fragrance more seductive and even inventing better devices to do it ourselves at home. They are the Beauty Entrepreneurs.

In my many years in the retail business as a vice president two major department stores, I managed and launched many exciting beauty products and brands. I had the privilege of seeing many be brands that started as small seeds. Beauty entrepreneurs have a lot in common, they have a vision, they have passion and they don't give up is easily. They all deal in products that make us feel better or fix a problem.

The one area that beauty entrepreneurs are often lacking in is what comprises the top 10 mistakes people make when entering into the beauty business. I know these mistakes well because I observe them firsthand. This book shares what I have learned about what makes the young brand succeed. Start up beauty brands are often missing knowledge of the basics like how to go see the buyer of a retail store.

I believe the beauty business is a global business that serves the very essence of being human. Ask any woman in the world how she about her favorite lipstick or fragrance or ask any man about his shaving product or his aftershave.

This guidebook into the beauty business will help all those are who have that passion to make their product get into the market and be successful.