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Descrição da editora
About the Book
E-mail is one of the greatest inventions of our lifetime – phenomenally affecting the way we communicate. Reading, writing and managing e-mail is taking up an increasing amount of our time. But are we using it right? E-mail can be used to stay in touch whether we are traveling or working from home. Perhaps we can relax standards when it comes to personal e-mails, but e-mailing for business purposes has reached a new dimension. People whose jobs never used to involve writing skills are now replying dozens of e-mails each day. But under such pressure to respond quickly, what happens to the quality of the messages exchanged? The bottom line remains: just as body language helps you to making an impression in person, what you write and how you write it affects what people think of you and your organization. Be it a thank you note, a meeting reminder, a proposal or a sales pitch, a well-written message that looks and sounds professional will make it easier for people to want to do business with you. It will help people feel good about communicating with you and help you achieve the right results.
About the Author
Shirley Taylor has established herself as a leading authority in modern business writing and communication skills. She is the author of six successful books on communication skills, including the international bestseller, Model Business Letters, E-mails and Other Business Documents, which is now in its sixth edition, having sold almost half a million copies worldwide.
Shirley conducts her own popular workshops on business writing and e-mail, as well as communication and secretarial skills. She puts a lot of passion and energy into her workshops to make sure they are entertaining, practical, informative, and a lot of fun.
Having learnt a lot from her workshop participants over the years, Shirley has put much of her experience into the pages of this book. She’s delighted that it will be one of the first to be published in ST Training Solutions ‘Success Skills’ series.