Emergence
The Connected Lives of Ants, Brains, Cities, and Software
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- R$ 67,90
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- R$ 67,90
Descrição da editora
In the tradition of Being Digital and The Tipping Point, Steven Johnson, acclaimed as a "cultural critic with a poet's heart" (The Village Voice), takes readers on an eye-opening journey through emergence theory and its applications.
A NEW YORK TIMES NOTABLE BOOK
A VOICE LITERARY SUPPLEMENT TOP 25 FAVORITE BOOKS OF THE YEAR
AN ESQUIRE MAGAZINE BEST BOOK OF THE YEAR
Explaining why the whole is sometimes smarter than the sum of its parts, Johnson presents surprising examples of feedback, self-organization, and adaptive learning. How does a lively neighborhood evolve out of a disconnected group of shopkeepers, bartenders, and real estate developers? How does a media event take on a life of its own? How will new software programs create an intelligent World Wide Web?
In the coming years, the power of self-organization -- coupled with the connective technology of the Internet -- will usher in a revolution every bit as significant as the introduction of electricity. Provocative and engaging, Emergence puts you on the front lines of this exciting upheaval in science and thought.
PUBLISHERS WEEKLY
To have the highly touted editor of a highly touted Web culture organ writing about the innate smartness of interconnectivity seems like a hip, winning combination unless that journal becomes the latest dot-com casualty. Feed, of which Johnson was cofounder and editor-in-chief, recently announced it was shuttering its windows, which should make for a less exuberant launch for his second bricks-and-mortar title, following 1997's Interface Culture. Yet the book's premise and execution make it compelling, even without the backstory. In a paradigmatic example here, ants, without leaders or explicit laws, organize themselves into highly complex colonies that adapt to the environment as a single entity, altering size and behavior to suit conditions exhibiting a weird collective intelligence, or what has come to be called emergence. In the first two parts of the book, Johnson ranges over historical examples of such smart interconnectivity, from the silk trade in medieval Florence to the birth of the software industry and to computer programs that produce their own software offspring, or passively map the Web by "watching" a user pool. Johnson's tone is light and friendly, and he has a journalistic gift for wrapping up complex ideas with a deft line: "you don't want one of the neurons in your brain to suddenly become sentient." In the third section, which bears whiffs of '90s exuberance, Johnson weighs the impact of Web sites like Napster, eBay and Slashdot, predicting the creation of a brave, new media world in which self-organizing clusters of shared interests structure the entertainment industry. The wide scope of the book may leave some readers wanting greater detail, but it does an excellent job of putting the Web into historical and biological context, with no dot.com diminishment.
